Content Guide
Kajabi Pricing Plans Overview

Kajabi pricing plans are offered in three tiers to suit various business needs. These are Basic, Growth, and Pro plans. Each plan has various features and benefits, and the cost varies depending on your chosen plan. Here’s a brief overview of each Kajabi pricing plan:
Basic Plan
The Basic plan is the most affordable option, priced at $149 monthly. This plan allows you to create up to three products, pipelines, and websites. You can also access unlimited landing pages, marketing emails, and automation workflows. The Basic plan is ideal for individuals or small businesses just starting and looking for a cost-effective way to launch their online presence.
Growth Plan
The Growth plan is the most popular option, priced at $199 monthly. With this plan, you get access to all the features of the Basic plan, plus additional benefits such as 15 products, 15 pipelines, and 25,000 contacts. You can also create an affiliate program with up to 10 admin users. The Growth plan is ideal for businesses looking to expand their offerings and grow their audience.
Pro Plan
The Pro plan is the most comprehensive option, priced at $399 monthly. This plan comes with all the features of the Growth Plan, plus additional benefits such as 100 products, 100 pipelines, and 100,000 contacts. You also get access to advanced automation, priority support, and the ability to remove Kajabi branding from your website. The Pro plan is ideal for larger businesses or enterprises that require a more robust platform to manage their online presence.
Overall, Kajabi offers a range of pricing options to suit various business needs and budgets. Each plan has many features and benefits, making it easy for businesses to create and manage their online presence.
Basic Plan Details

Kajabi’s Basic Plan is a great option for those starting with online courses and digital products. This plan offers a range of features to help you create and sell your content online. Here are some of the key details about the Basic Plan:
- Price: The Basic Plan costs $149 per month if paid monthly or $119 per month if paid annually. This plan is great for those starting online courses and digital products.
- Products: With the Basic Plan, you can create up to 15 products. This includes online courses, digital downloads, and more. You can also create upsells and downsells to increase your revenue.
- Funnels: You can create up to 3 pipelines or sales funnels with the Basic Plan. This allows you to create a series of offers and promotions to help sell your products.
- Landing Pages: The Basic Plan includes unlimited landing pages. This allows you to create custom pages to promote your products and capture leads.
- Email Marketing: You can send unlimited marketing emails with the Basic Plan. This allows you to build relationships with your audience and promote your products.
- Contacts: The Basic Plan includes up to 25,000 contacts. You can build a large email list and reach a wider audience.
- Website: The Basic Plan includes one website. This allows you to create a custom website to showcase your products and brand.
- Admin Users: You can have up to 10 users with the Basic Plan. This allows you to collaborate with team members and delegate tasks.
Overall, the Basic Plan is a great option for those just starting with online courses and digital products. It offers a range of features to help you create and sell your content online at an affordable price.
Growth Plan Details

Kajabi’s Growth Plan is designed for businesses that are scaling up and need more advanced features to manage their online courses, products, and marketing campaigns. Here are the details of this plan:
- Pricing: The Growth Plan costs $199 per month when billed monthly or $159 per month when billed annually. The annual billing option provides a 20% discount, saving you up to $480 annually.
- Features: The Growth Plan includes all the features of the Basic Plan, plus several advanced features, such as:
- Unlimited products: You can create and sell an unlimited number of digital products, such as online courses, memberships, and digital downloads.
- 10,000 contacts: You can store up to 10,000 contacts in your Kajabi account, which is ideal for businesses with a growing email list.
- Unlimited marketing emails: You can send unlimited marketing emails to your subscribers, which is essential for nurturing leads and promoting your products.
- Unlimited automation: You can create unlimited automation to streamline your marketing campaigns and save time.
- 25 pipelines: You can create up to 25 pipelines to manage your sales funnels, which is ideal for businesses with multiple products or courses.
- Affiliate program: You can create an affiliate program to incentivize others to promote your products and earn a commission on sales.
- Additional features: The Growth Plan also includes several additional features, such as:
- Webinars: You can host webinars to engage with your audience and promote your products.
- Events: To connect with your audience, you can create and manage events like live workshops or conferences.
- Advanced automation: To optimize your marketing campaigns, you can create advanced automation, such as conditional logic and split testing.
- Custom branding: You can customize your branding, such as colors and fonts, to match your business’s brand identity.
Overall, the Growth Plan is an excellent option for businesses that are scaling up and need more advanced features to manage their online courses, products, and marketing campaigns. You can streamline your business operations and grow revenue with unlimited products, contacts, marketing emails, and automation.
Pro Plan Details

For those who need more advanced features, Kajabi offers a Pro plan. This plan is perfect for businesses that need to scale their online courses, memberships, and digital products. Here are some details about the Pro plan:
- Pricing: The Pro plan costs $399 per month when billed monthly or $319 per month when billed annually. This plan includes all the features of the Growth plan, as well as up to 100 products, 100 pipelines, and 100,000 contacts.
- Features: The Pro plan includes all the features of the Growth plan, plus additional features such as:
- Unlimited landing pages
- Unlimited marketing emails
- 20,000 active customers
- Advanced automation
- Affiliate Program
- Code editor access
- Ability to remove Kajabi branding
- Limits: While the Pro plan offers more features than the Growth plan, some limits remain to keep in mind. Here are the limits for the Pro plan:
- Limits on funnels: Unlimited
- Limits on landing pages: Unlimited
- Limits on products: Up to 100
- Limits on marketing emails: Unlimited
- Limits on contacts: Up to 100,000
- Limits on customers: Up to 20,000
- Limits on sites: 3
Overall, the Pro plan is a great option for businesses that need to scale their online offerings. With the Pro plan, you can access Kajabi’s 24/7 chat support for any questions or issues. The additional features and higher limits make it a worthwhile investment for those looking to grow their online business.
Comparing Kajabi Pricing Plans

Each plan offers different features and capabilities, so choosing the right Kajabi pricing plan for your business needs is important.
Here’s a breakdown of the main differences between the Kajabi pricing plans:
Basic Plan
The Basic plan is the most affordable option, starting at $119 per month (billed annually). It’s designed for users with up to three products and pipelines. The plan includes:
- Unlimited landing pages, marketing emails, and marketing automation
- 1,000 active members
- 10,000 contacts
- 1 website
- 1 admin user
- Basic theme customization
- Product themes
- Drip content
- Webinars and events
- Assessments and quizzes
- Chat support
Growth Plan
The Growth plan is designed for growing businesses that need more advanced features. It starts at $159 per month (billed annually) and includes everything in the Basic plan, plus:
- 10,000 active members
- 25,000 contacts
- 10 websites
- 10 admin users
- Advanced theme customization
- Advanced automation
- Affiliate Program
- Code Editor
- Automation for events
- Chat and email support
Pro Plan
The Pro plan is the most expensive option, starting at $319 monthly (billed annually). It’s designed for businesses that need the most advanced features and capabilities. The plan includes everything in the Growth plan, plus:
- 20,000 active members
- 100,000 contacts
- Unlimited websites
- Unlimited admin users
- Custom branding
- Advanced automation
- Advanced integrations
- Priority support
The Kajabi pricing plan you choose will depend on your business needs and budget. The Basic plan is a good option for those just starting, while the Growth and Pro plans offer more advanced features for growing businesses.
Kajabi’s Additional Costs

While the Kajabi pricing plans offer a lot of value for their respective price points, there are additional costs to consider when using the platform.
Here are some of the additional costs you may incur when using Kajabi:
1. Transaction fees
Kajabi charges a transaction fee for every sale made through the platform. The transaction fee varies depending on the pricing plan you choose. The Basic plan has a 3.5% transaction fee, the Growth plan has a 0% transaction fee, and the Pro plan has a 0% transaction fee. If you’re using Kajabi to sell digital products, courses, or memberships, consider the transaction fees when pricing your products.
2. Third-party integrations
While Kajabi has many built-in features, you may need third-party integrations to customize your site fully. For example, if you want to use a specific email marketing service, you may need to pay for that service separately. Be sure to research what third-party integrations you need and factor in their costs when budgeting for Kajabi.
3. Custom development
You may need a developer for custom development work on your Kajabi site. Kajabi has a marketplace where you can find developers specializing in the platform, but their rates vary. Be sure to get quotes from multiple developers and factor in their costs when budgeting for Kajabi.
4. Additional users
If you have a team working on your Kajabi site, you may need to add additional users to your account. Each pricing plan allows for a certain number of users, but if you need more, you’ll need to pay extra. The Basic plan allows 1 user, the Growth plan allows 10 users, and the Pro plan allows 25 users. Be sure to factor in the cost of additional users when budgeting for Kajabi.
Overall, while Kajabi’s pricing plans offer a lot of value, it’s important to consider the additional costs of using the platform. By factoring in these costs, you can ensure you’re budgeting appropriately and getting the most out of the platform.
Cost Benefit Analysis

When considering the cost of various Kajabi pricing plans, weighing the platform's benefits against the price is important. Here are some key benefits to keep in mind when deciding if Kajabi is worth the investment:
- All-in-one platform: Kajabi offers a comprehensive suite of tools for online course creation, marketing, and sales. This means that users don’t need to pay for multiple tools or services to accomplish their goals, potentially saving them money in the long run.
- Ease of use: Kajabi is designed to be user-friendly, with drag-and-drop interfaces and customizable templates. Users can create professional-looking courses and sales pages without hiring a designer or developer.
- Marketing Features: Kajabi includes various marketing features, such as email campaigns, landing pages, and analytics. These tools can help users reach a wider audience and increase sales.
- Customer support: Kajabi offers 24/7 customer support via email, chat, and phone. This means users can get help whenever needed, potentially saving them time and frustration.
Of course, the cost of each Kajabi pricing plan is still a significant factor to consider.
Here’s a breakdown of the Kajabi pricing plans:
Kajabi Pricing Plan | Monthly Cost | Annual Cost |
---|---|---|
Basic | $149 | $119 |
Growth | $199 | $159 |
Pro | $399 | $319 |
As you can see, a significant discount exists for users who pay annually. Additionally, the higher-tier plans offer more features and capabilities, which may be worth the extra cost for some users.
While the Kajabi pricing plans may not be the cheapest option on the market, its comprehensive suite of tools and user-friendly interface can significantly benefit online course creators.
Kajabi Pricing Plans vs. Competitors

When choosing an online course platform, pricing is one of the most important factors. Kajabi offers three different pricing plans, while its competitors offer a range of options. Let’s look at how Kajabi’s pricing compares to its competitors.
Kajabi
There are three Kajabi pricing plans: Basic, Growth, and Pro. The Basic plan starts at $149 per month, while the Growth plan is priced at $199 per month. The Pro plan, including all of Kajabi’s features, is priced at $399 monthly.
Thinkific
Thinkific offers four pricing plans: Free, Basic, Pro, and Premier. The Free plan is limited in features, while the Basic plan costs $49 monthly. The Pro plan is priced at $99 per month and includes more advanced features, while the Premier plan is priced at $499 per month and includes all of Thinkific’s features.
Teachable
Teachable offers four pricing plans: Free, Basic, Professional, and Business. The Free plan is limited in features, while the Basic plan costs $39 monthly. The Professional plan is priced at $119 per month and includes more advanced features, while the Business plan is priced at $299 per month and includes all of Teachable’s features.
Podia
Podia offers two pricing plans: Mover and Shaker. The Mover plan starts at $39 per month and includes basic features, while the Shaker plan is priced at $79 per month and includes more advanced features.
Overall, Kajabi’s pricing plans are higher than its competitors. However, Kajabi offers more advanced features and customization options than its competitors. If you’re looking for a platform with more advanced features, Kajabi may be your best choice. However, Thinkific or Teachable may be better options if you're on a budget.
6 Frequently Asked Questions About Kajabi Pricing Plans
Are you considering using Kajabi for your online business? Here are some frequently asked questions about Kajabi pricing plans to help you decide if it’s the right platform for you.
1. How much does Kajabi cost?
There are three Kajabi pricing plans: Basic, Growth, and Pro. The Basic plan starts at $149 per month, the Growth plan starts at $199 per month, and the Pro plan starts at $399 per month. However, Kajabi often runs promotions and discounts, so it’s worth checking their website to see if any current deals are available.
2. What features are included in each pricing plan?
Each Kajabi pricing plan includes different features. The Basic plan includes 3 products, 3 pipelines, unlimited landing pages, unlimited marketing emails, 10,000 contacts, 1,000 active members, and 1 website. The Growth plan includes 15 products, 15 pipelines, unlimited landing pages, unlimited marketing emails, 25,000 contacts, 10,000 active members, and 1 website. The Pro plan includes 100 products, 100 pipelines, unlimited landing pages, unlimited marketing emails, 100,000 contacts, 20,000 active members, and 3 websites.
3. Is there a free trial available?
Yes, Kajabi offers a 14-day free trial for all their Kajabi pricing plans. This allows you to test the platform and see if it fits your business well before committing to a paid plan.
4. Are there any transaction fees?
No, Kajabi does not charge transaction fees on their pricing plans. You keep 100% of the revenue from your online courses, memberships, and digital products.
5. Can I change my pricing plan?
Yes, you can change your pricing plan at any time. If you’re on the Basic plan and want to upgrade to the Growth or Pro plan, you can do so from within your Kajabi account. If you’re on the Growth or Pro plan and want to downgrade to the Basic plan, you’ll need to contact Kajabi support to make the change.
6. Is Kajabi worth the cost?
The answer to this question depends on your business needs and goals. Kajabi is a powerful platform that offers a range of features designed to help you create and sell online courses, memberships, and digital products. If you’re looking for an all-in-one solution for your online business, Kajabi may be worth the cost. However, if you’re starting or have a limited budget, you may want to consider other options.
Understanding the Kajabi Pricing Plan Structure at a Glance

This section will explore the Kajabi pricing plan structure and help you understand which is best for you.
Kajabi Pricing Plans
As discussed in the first sections, the three Kajabi pricing plans are Basic, Growth, and Pro. Each plan has different features and pricing; users can pay monthly or annually. Here is a breakdown of the pricing plans:
- Basic Plan: This plan costs $149 per month when billed monthly or $119 per month when billed annually. It includes unlimited landing pages, marketing emails, and up to three products.
- Growth Plan: This plan costs $199 per month when billed monthly or $159 per month when billed annually. It includes unlimited landing pages, marketing emails, and up to 15 products.
- Pro Plan: This plan costs $399 per month when billed monthly or $319 per month when billed annually. It includes unlimited landing pages, marketing emails, and 100 products.
Kajabi’s Add-Ons
In addition to the Kajabi pricing plans, Kajabi also offers add-ons that users can purchase to enhance their experience. The add-ons include:
- Kajabi Access: This add-on allows users to offer their customers a subscription-based membership program. It costs $99 monthly and can be added to any Kajabi plan.
- Kajabi Payments: This add-on allows users to process payments directly through Kajabi. It costs 2.9% + 30 cents per transaction and can be added to any Kajabi plan.
Which Plan is Right for You?
Choosing the right Kajabi pricing plan depends on your business needs and goals. The Basic plan may be the best option if you are starting and have a limited budget. However, the Growth or Pro plan may be better if you have a larger business and need more features and products.
Overall, Kajabi’s pricing plans are straightforward and offer various options for different users. By understanding the Kajabi pricing plans and add-ons, you can decide which is best for your business.