When it comes to managing an online business, Customer Relationship Management (CRM) is often at the forefront of operational success. You may have found yourself asking, “Does Kajabi have a CRM?” This is a common question, especially given that Kajabi is a popular all-in-one platform for course creators, coaches, and entrepreneurs.
The ability to manage customer relationships effectively within a single tool can streamline your workflow and enhance your business.
In this article, we'll explore Kajabi’s CRM features in-depth. We’ll look at what functionalities are offered, how they compare to standalone CRM systems, and if they can truly satisfy the needs of your growing online empire.
By the end of this post, you’ll have a clearer understanding of Kajabi’s capabilities in the realm of Customer Relationship Management. Keep reading!
Table of Contents
Understanding CRM
A CRM, or Customer Relationship Management System, is a software tool that helps businesses manage their interactions with customers and potential customers. It allows businesses to organize and track customer data, such as contact information, purchase history, and communication history.
This information can then be used to improve customer relationships, personalize marketing efforts, and ultimately increase sales.
A CRM system can also help businesses automate tasks such as sending emails, scheduling appointments, and creating reports. This can save time and improve efficiency, allowing businesses to focus on other important tasks.
Does Kajabi Have a CRM?
Kajabi is an all-in-one platform providing several online business features, including a customer relationship management (CRM) system. The CRM feature in Kajabi is called People, and it is available in pricing plans such as Basic, Growth, and Pro.
In the Basic plan, Kajabi allows up to 10,000 contacts and 1,000 active members. The Growth and Pro plans offer higher limits, additional automation, and advanced analytics features.
The People feature in Kajabi allows you to manage your contacts, track their activity, and automate your communication with them. It helps you deepen your customer relationships with less effort. You can use People to send targeted emails, create segments, and track your customers’ behavior.
Kajabi’s People feature is incredibly user-friendly and intuitive. It’s designed to help streamline your customer management processes so you can focus on growing your business.
One of the benefits of using Kajabi’s CRM is that it eliminates the need for a third-party system. Everything is integrated into one platform, providing a simple stop to manage your online business. Additionally, Kajabi’s CRM provides a simple user interface and more output for less time invested using analytics and automated actions.
Kajabi’s Features
In addition to Kajabi's course creation tools, it also offers marketing automation, email campaigns, and sales funnels to help businesses manage customer relationships more effectively.
Marketing Automation
Kajabi’s marketing automation tools allow businesses to automate their marketing efforts and save time. With Kajabi, businesses can automate email campaigns, sales funnels, and marketing initiatives to better connect with their target market.
Email Campaigns
Kajabi’s email campaign feature allows businesses to create and send targeted emails to their subscribers. Businesses can create custom email templates, segment their email lists, and track the performance of their email campaigns using only one platform.
Sales Funnels
Kajabi’s sales funnel feature allows businesses to create automated sales funnels that help them convert leads into customers. They can design unique sales, checkout, and landing pages that are conversion-optimized.
CRM Capabilities of Kajabi
In this section, we will take a closer look at the CRM capabilities of Kajabi.
Contact Management
Kajabi’s People feature allows you to manage your contacts easily. You can view, access, and manage your contact information, including their name, email address, and other details.
You can also segment and filter through your customer list to create targeted marketing campaigns.
Kajabi’s Basic plan allows up to 10,000 contacts, while the Growth and Pro plans allow unlimited contacts. You can also set up tags to categorize your contacts based on their interests, behavior, or other criteria.
Tracking Customer Interactions
Kajabi’s People feature also allows you to track your customer interactions. You can see the history of your interactions with each contact, including their purchases, course progress, and other activities.
This helps you understand your customers’ behavior and preferences, allowing you to tailor your marketing and sales efforts accordingly.
You can also set up automation to trigger specific actions based on customer behavior. For example, you can send a follow-up email to customers who abandon their cart or offer a personalized discount to customers who complete a specific course.
Analyzing Customer Data
Kajabi’s People feature provides powerful analytics tools that allow you to analyze your customer data. You can track your sales, revenue, and other key metrics in real time, allowing you to make data-driven decisions to grow your business.
You can also create custom reports to track specific metrics, such as the conversion rate of a particular marketing campaign or the retention rate of a specific course. This helps you identify areas for improvement and optimize your marketing and sales efforts.
Comparing Kajabi With Traditional CRM
Kajabi’s CRM system differs from traditional CRM systems in several ways. This section will compare Kajabi with traditional CRM systems to help you understand the differences.
Features
Traditional CRM systems typically offer many features, including lead management, sales forecasting, and customer segmentation. Kajabi’s CRM system, on the other hand, is more focused on managing customer data and interactions.
While Kajabi’s CRM system does offer some segmentation and filtering options, it lacks many of the advanced features that traditional CRM systems offer.
Pricing
Traditional CRM systems can be expensive, with some systems costing hundreds or even thousands of dollars per month. Kajabi, on the other hand, offers a more affordable pricing model, with plans starting at $149 per month.
However, it’s worth noting that Kajabi’s CRM system is only available as part of its all-in-one platform, so businesses that only need a CRM system may find it more cost-effective to use a traditional CRM system.
Ease of Use
Kajabi’s all-in-one platform is designed to be user-friendly and easy to use, with a simple drag-and-drop interface and intuitive navigation. Traditional CRM systems, on the other hand, can be more complex and require more technical expertise to set up and use.
However, traditional CRM systems often offer customization options and integrations with other software, which can benefit businesses with more complex needs.
The Verdict: Is Kajabi a CRM?
Yes, Kajabi is a CRM. Kajabi has a fully-fledged CRM under the People tab that helps you view, access, and manage your contacts’ information. The CRM feature is called People and is available on pricing plans such as Basic, Growth, and Pro. Basic allows 10,000 contacts and 1,000 active members.
The People tab in Kajabi enables you to segment and filter through your customer list. You can create custom fields to store additional information about your contacts. This feature lets you personalize your customer communication and create targeted marketing campaigns.
Kajabi’s CRM feature also allows you to track customer behavior, including their purchase history, email engagement, and website activity. This information helps you understand your customer’s needs and preferences and tailor your marketing efforts accordingly.
Overall, Kajabi’s CRM feature is a robust tool that enables you to manage customer relationships effectively. It is fully integrated with Kajabi’s other features, making it easy to use and navigate. If you’re looking for an all-in-one business platform with a CRM, Kajabi is an excellent choice.